Customer Loyalty and Retention Problems Solved with AI Chatbot

Overview

Premier Packaging, a US based manufacturer of packaging materials, found itself struggling with high customer churn. They found their existing CRM was outdated and failed to meet their business needs on the backend when it came to supporting their customers’ needs. The lost loyalty and retention were partially due to poor customer service stemming from delayed response times and difficulty tracking order status, pricing, and product information. They worked with rSTAR to add an AI chatbot that helped solve these challenges, which turned disgruntled customers into raving fans and improved retention and loyalty.