rSTAR Technologies

Utility Practice

Customer 360
in Utilities

Creating a Unified Customer View for Utility Excellence. Utilities struggle with fragmented data, outage communication gaps, rising service costs, and disconnected CIS, MDM, OMS, and CRM systems. Customer 360 solves this by unifying customer data for real time visibility, better engagement, and efficient operations.

15% ↓
lower AHT
Call center savings
20% ↑
higher digital self service
Cost to serve reduction
5% ↑
program conversion uplift
More revenue
8% ↓
fewer truck rolls
Field service efficiency
5 point ↑
CSAT/NPS increase
Loyalty and retention
Free consultationCustom roadmapImplementation timeline
Customer 360
Unified Customer View
Unified customer data
Service history
Billing insights
Outage communication
Personalized engagement
Real time visibility
Data silos

The Data Challenge in Utilities

Utility leaders lack real time visibility due to fragmented systems. This leads to inefficiencies, increased costs, and poor customer experiences.

Data silos

The Solution: A Unified Customer 360 View

Robust Integration Strategy

Oracle Integration Cloud, Azure, MuleSoft

Canonical Data Modeling

Using IEC CIM standards

Microservices Architecture

Customer Profile, Billing Inquiry, outage communication, and more

Data Governance & Security

NERC CIP, PII/CUI compliance

From Silos to Unified 360 Profile

Before: Data Silos

Customer information lives in separate systems that don’t talk to each other, leaving teams without a single, complete view.

CISCustomer Information System
MDMMeter Data Management
OMSOutage Management System
CRMCustomer Relationship Management
Before: Data Silos

ROI Realized in Under 90 Days

Our proven methodology delivers measurable results quickly, ensuring your investment pays off fast.

Why Create a Unified Customer View?

Transform every aspect of your customer operations with comprehensive 360 degree visibility

Empowered Agents

Empowered Agents

Complete customer context at their fingertips for faster, more effective service
Personalized Journeys

Personalized Journeys

Tailored experiences based on comprehensive customer insights and behavior
Smarter Self Service

Smarter Self Service

AI powered digital channels that understand and anticipate customer needs
Optimized Field Service

Optimized Field Service

Intelligent dispatch, outage response, and proactive maintenance based on unified data
Accurate Segmentation

Accurate Segmentation

Precise targeting and communication based on real customer behavior
Data Driven Decisions

Data Driven Decisions

Executive insights powered by comprehensive customer analytics

Rapid time to value for Utilities

Customer 360 is essential for operational efficiency, innovation, and compliance in today’s utility landscape. rSTAR brings 10+ years of utility expertise and proven CX success to every implementation. Let’s build your 360 vision in under 90 days.

10+

Years of Utility Expertise

90

Days to Implementation

100%

Proven CX Success

Power Smarter Utility Operations

See how rSTAR’s AI-powered solutions help utilities automate workflows, enhance productivity, and deliver better customer experiences. Now available on Microsoft Azure Marketplace.

See AI Agents in Action →

Get Started

Unlock Your 360 Vision

Talk to our experts and get a strategic roadmap tailored for your utility. Transform your customer experience with proven expertise and rapid implementation.

Free consultationCustom roadmapImplementation timeline

What We Map Together

A working session focused on your customer data, not a generic demo.

Where your customer record fragments across CIS, MDM, OMS, and CRM
A canonical data model based on IEC CIM standards for your systems
The microservices needed for profile, billing inquiry, and outage views
NERC CIP, PII, and CUI handling built into the design from day one
A 90 day path to a unified profile your agents can actually use